Despite these gaps, which are common to most current texts though, it generally covers the standard and essential areas of the subject well. This might be my personal soapbox, though, and the materials here can be easily adapted. Reviewed by Shannon Breske, Assistant Teaching Professor, University of Missouri on 6/19/18, Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. For example, adjectives and adverbs are tackled after sentence fragments and other sentence-level errors (which are unanalyzable if readers do not understand basic word-level grammar). Also, there is a serious lack of examples in this book. The pre- and post- exercises in each chapter were beneficial. Unfortunately, the open-sourced photos may also confuse readers when they are not as well-paired as a paid photo might have been. New vocabulary works are typed in bold and defined as well as supported with examples and/or cases to illustrate their context. Unsurprisingly, it's very good. Relevant and diverse examples. I had to keep going back to the main menu when I wanted to go to the next section of the same chapter. Because of this attention to detail, I can envision this book being an excellent resource for an entry level junior manager or a refresher for a seasoned professional as their communication needs evolve throughout their career. read more. Section 4.4 Style in Written Communication, for instance. The book was well-written and concise. In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. This same issue was not apparent when I looked through the chapter on UMN’s website, so it may be an issue limited to the PDF version of the book. I downloaded it in KIndle, so maybe that was the problem. Slides would have been a plus! Each chapter in this text has been organized the same way. Designed exclusively for working professionals in advertising, public relations, or corporate or nonprofit communications, the Professional MA in Strategic Communication focuses on the study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. It could/should be no less than three books. We had a great collection of people from diverse backgrounds in my course when I used this book, so we were able to apply some of the cultural communications ideas into discussion and assignment. The visuals are less effective, as the are occasionally too small and somewhat unfocused. Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor with a clear outcome product. I didn't see any glaring errors of any kind. This is alleviated in other texts by the inclusion of example documents--which are very rare here--or by varying page layouts. Business Communication for Success is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. A third aspect that I cover in my Business Communication class is formal business report writing, and this would need more coverage and even a chapter devoted to it. Overall it is a good general Business Communication textbook and it has a lot to offer. There was no problems accessing the text and viewing the images. This should keep the book up to date for sometime. I would have like more information regarding how to facilitate a meeting, ethical communication, and organizational culture. Technical terminology was comprehendable and use of jargon was acceptable. That ethos lends credibility to the text. I find almost no grammatical errors. The text covers all areas of the subject appropriately. The book does provide a good number of articles and websites at the end of each chapter for review. No grammatical errors - good modeling of grammar usage. In general, the book has no interface issues that I encountered, except the one that I found the use of the brown font for both terms (which were not live links) as well as live links was confusing. read more. There are a lot of links to internet sites, I referenced quite a few and they seemed to load up quickly. There were chapters focused on descriptions and definitions and lists, but then some which were very applied and focused on specific communications. The content in this text is specific and clear, and it it up-to-date. The text could benefit from a section related to social media usage for businesses. The lack of index also weighs heavily. I found the text to be very readable, engaging and interesting and one that I am considering adopting. Well written. The examples are relevant and illustrative--compelling. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. If I were to assign chapters in sequential order, flow would be no problem here. I integrated this book as a supplement in a Psychology of Leadership course. I thought they did a great job not making and part of the text centered on specific technologies, but focused on timeless business communication principles. Consistent topics covered in Business Communication in Success text compared to other Business Communication texts. In general, I felt that the author did a pretty balanced job of avoiding stereotypes and clichés. It’s not taxing and presents information in a way that will engage the reader. The population that attends NOVACC are very diverse culturally and linguistically so this would not go over well. For example, there is a review of the concept of idioms, and some example idioms, but not commentary on how students should use them in writing, or if they should use them at all. Some of the graphical elements were not as sharp as others, and some were a bit small. Typically the chapters begin with basic concepts and vocabulary and then proceed to application. Chapters 9, 18, and 20 of Business Communication for Success: GVSU Edition were revised and rewritten by student authors in 2017, as part of a course in the Writing Department at Grand Valley State University. The text is... We provide consultations about general publishing questions, and we publish a number of journals, books, dynamic scholarly serials, and textbooks through our University of Minnesota Libraries Publishing imprint. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." University of Minnesota - Twin Cities. However, this work would likely be most useful as a teacher planning supplement or to provide readings/exercises on specific topics. The information is consistent. Business Communication for Success by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. I clicked on several Web sites and had no interface/nor navigation issues. Some references, activities, and examples could be updated to provide a more inclusive tone. social media) and their models, challenges and impacts might have been included. Content is correct and consistent with other texts. It is general enough, however, that it should remain generally relevant for several years. Consistent in its terminology and organization. I found the content of the chapters accurate and up-to-date. A narrower focus and an emphasis on key ideas would be very helpful. This is an easy text to recommend for more experienced instructors, as they may have assignments, exercises, and example documents already at hand. However, I would like to see more videos and visuals. I do think that perhaps some of the aspects of diversity could be updated to better reflect today's issues and people. Modularity is very good; subheadings are used frequently to break up text, especially for online readers. I am interested in this book as a textbook for a class in Professional and Technical Writing. It includes both pre- and post-lesson exercises. The author was very eloquent in the way that they explained the content. A list of terms used in each chapter would be helpful. This textbook address written, oral, nonverbal and interpersonal communication at large. The digital age requires this for those in business communications. As mentioned in the section on modularity, however, the chapters could stand on their own provided context was present. Reviewed by Catherine Wright, Associate Professor, George Mason University on 6/20/17, It covers too many areas, would need to be "chunked" into smaller clusters. It does, occasionally, repeat itself. Chapters are well structured. This might be the text's weakest point. The book includes learning resources and activities included. The examples used are also ones that are not limited in time or context and hence less susceptible to change. This is a well-written and clear book without major grammatical issues. Vocabulary and terminology is covered and there are avenues for instructors to add on. I wouldn't call it inaccurate, but I find it underdeveloped. The index is clear and easy to navigate, and the chapters are clearly labeled. To be considered for admission, the MS in Business Analytics program requires a first university degree that is an equivalent to a 4-year U.S. bachelor's degree. However, it is duplicated in many chapters. Sport Management Minor Whether it's a leadership position in the front office or marketing management role, the sport management minor gives students a solid foundation for success. Some of the information here is basic, almost elementary, when measured against other more specialized texts. Social Media is now an integral part of business communication internally and externally but it is STILL treated as an afterthought or footnote in academia. I would think Chapter 17: Negative News and Crisis Communication would be better placed after Chapter 14: Presentations to Persuade. This series features chapters with the following elements: Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. LinkedIN, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the business applications. University of Minnesota Libraries Publishing, Attribution-NonCommercial-ShareAlike I was unable to get the search option to work on my Kindle. Very few graphics presented in the book overall. Ignoring it is foolish, but discussion surrounding specific technologies is often obsolete by the time the book is published. I believed the last chapter of the book, Chapter 19, could have appeared somewhat earlier in the book. For the presentation of grammar and mechanics, I would supplement with more genre-specific projects, but the succinct and broad overview of grammar makes a good basic resource. Comparable to most business communication texts available commercially. The author does a good job of modeling clear writing... necessary for business writers. I found very few typos. Minnesota State University, Mankato’s Communication Studies Department has a Master of Arts in Communication Studies with a specialization in Communication, and a Master of Science in Communication Studies with emphasis areas in Organization and Conflict, and Culture and Relationships. In addition to demonstrating an understanding of the mechanics of good writing, our Business Writing Certificate will help you clearly communicate in a way that avoids misunderstandings, conveys information in an appropriate manner and tone, and gains support for your positions. 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And pictures that are not indented, it does build logically, of! Flow and schedule of my students struggle financially, and unbiased to scroll back to the current one reading!
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